- The first screen names the offer, the audience and the deadline or next step.
- Every date includes the day of the week, and a time zone when readers may be somewhere else.
- Every number has a source you can show a reviewer, or it has been removed.
- The call to action is a link you supplied, and it opens the exact place the copy describes.
- The contact email and phone number on the page are the ones you want messages sent to.
- Each photo is yours or licensed for this use. Check the license of any Unsplash image before you publish.
- The page reads cleanly at phone width, with nothing that depends on hovering.
- A reviewer has checked every promise on the page against what you can actually deliver.
Sales & MarketingContent Creator
Microsite: one goal, a short page map, one next step
A microsite is a small website of a few linked pages, built around one campaign, event, product or project. It works when every page and section moves the visitor toward a single goal, such as a sign-up, a booking or a download. Decide that goal and the audience first, then write only the sections that help a visitor reach it.
What people search
Microsite: 1,900 average monthly searches.Google Ads Keyword Planner · 2026-10-09 · United States
Weak and strong wording
Swap generic lines for a promise a visitor can check
Weak: Welcome to our new microsite!
Strong: Plot sign-ups for the Larkspur Commons spring season open October 20 and close November 3.
The strong line names the offer, the dates and the deadline, so a visitor can decide from one read.
Weak: Learn more about what we do.
Strong: See the two plot sizes, the membership rules and the fee schedule before you apply.
It names what sits behind the link, so the visitor knows what the next click will show.
Weak: Everyone loves our community.
Strong: Replace the adjective with a count you can check, such as plots rented last season, and keep its source with your records.
A count with a source can be verified by a reviewer. An adjective cannot.
Weak: Contact us to find out more.
Strong: Send your plot size preference to the contact email below by November 1.
A named action, a recipient and a date give the visitor a finish line.
Example excerpt
Worked example: the opening section of a garden sign-up microsite
Sample section
Illustrative example. Larkspur Commons is a fictional community garden. The names, dates and rules below are invented for this example. Spring plots are open to applicants now Sign-ups run from October 20 to November 3, or until the plots are full. Each applicant can request one plot. Who this is for: households in the Eastside neighborhood who can visit the garden at least once a week from April through October. What you get: a 4 by 8 foot raised bed, shared water access and a locked tool shed. Plots are assigned in the order complete applications arrive. Before you apply: read the membership rules and the fee schedule linked below. They explain the annual fee, the deposit and the work days every member is asked to attend. How to apply: send your plot size preference and one household contact to the email address below. The garden committee replies within five working days with the next steps. Questions about a specific plot should go to the committee by email, not to this page.
Section outline
Plan the sections of a one-goal microsite
Opening promise
Name the offer, the audience and the deadline or next step in the first screen. Do not depend on a logo or a slogan to carry the message.
60 wordsWhat it is and who it is for
Describe the offer in plain words and say who should not apply. A short exclusion saves time for visitors who would be disappointed later.
80 wordsDetails that answer the first question
List dates, eligibility, size, format and location in a scannable block. Visitors look for these facts before they read anything else.
90 wordsEvidence you can check
Add photos, a short description of a past result, or a count with its source. Leave this section out when you cannot back a claim.
90 wordsQuestions and one call to action
Answer the three to five questions a visitor is most likely to ask, then repeat the single action you want: apply, book or reply.
110 words
Total: 430 words
Quality checklist
Check the page on a phone before anyone else sees it
Share the finished page
Decide who sees the page and how they reach it
Public link
Use a public link when anyone with the address may open the page, such as an open launch or an open enrollment period. Keep private details, such as a person's home address, off the page.
Team link
Send a team link to colleagues who review the copy before it goes public. Use it for drafts that outside readers should not see yet.
WhatsApp share button
Use the share button to send the link to a contact you already know. Read the page on your phone first, because a forwarded link can reach people you did not choose.
Copy link or device share sheet
Paste the link into an email, a newsletter or a post, or send it from your phone with the share sheet.
HTML download
Save the self-contained HTML file as a snapshot of this exact version. Put the date in the file name so a later edit cannot be mistaken for it.
Frequently asked questions
Can I build a multi-page microsite with this?
Not in one step. Content Creator generates one self-contained HTML page, so a microsite made here is a single long page with clearly named sections. If you need separate pages with their own addresses, plan them with your web team or a site builder, and use this outline for the copy on each page.
Is there a microsite template I can download?
This guide gives you an outline and a worked example, not a file to download. Content Creator starts from the type you choose and the notes, images, contact details and call to action you enter, then produces the page. Read the generated page against the outline before you share it.
How many sections should a microsite have?
Long enough to answer the visitor's questions and no longer. Five sections often cover one goal; add a section only when visitors keep asking a question the page does not answer.
Can a microsite include a sign-up form?
Yes, as a link. The call to action can point to a form in your project, and that form collects the answers. The page itself does not contain the form, so visitors leave the page to submit it.
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How to build it
Follow the eight-step wizard: type, assets and description, images, branding, contact and call to action, Atty Suggestions, blueprint, and generate. Atty generates one HTML page in the background. Review it, then publish and share the page link or download the HTML file.
