Legal & ComplianceContent Creator

Terms of service: the sections to draft and what to have reviewed

Terms of service set out the rules for using a website, app or service: who may use it, what users agree to, what they may not do, and how the relationship can end. This page gives a practical section order and plain-language drafting tips for a small business. It is not legal advice, so have a lawyer review the final text before you publish it.

Section outline

Eight sections to draft, in a practical order

  1. Scope and acceptance

    Name the service, the people the terms apply to, and how a person agrees to them: by creating an account, by booking, or by continuing to use the site. Keep the scope to what the service actually does.

    80 words
  2. Accounts and eligibility

    Say who may open an account, the minimum age or authority to act for a business, and what the user must keep secure. Include only the account rules your product really has.

    70 words
  3. Acceptable use

    List the activities you prohibit and the ones you allow. Name the behaviour you need to stop, such as scraping prices, reselling access, or harassing staff.

    90 words
  4. Content and ownership

    Explain who owns your text, images and logo, what a user grants when they post content, and whether you may use feedback they send.

    80 words
  5. Paid services and cancellation

    Include this section only if you charge. Set out prices, billing dates, cancellation steps and refund rules in plain terms.

    80 words
  6. Warranties and liability limits

    Say what you do not promise and the most you will pay if something goes wrong. Write the limit in specific terms, then ask counsel to check the wording.

    70 words
  7. Changes, ending and governing law

    Describe how you will announce changes, when either side can end the agreement, and which law and place apply.

    80 words
  8. Contact

    Give one channel for questions about the terms, plus the legal business name and address where your location requires them.

    30 words

Total: 580 words

Example excerpt

A sample acceptance and use section for a fictional repair shop

Sample section

Illustrative example. The business, website and details below are fictional, and the wording is a layout sample rather than legal text for your use. Using Lantern Cycle Works. These terms apply to anyone who visits lanternbikeworks.example, books a repair, or creates an account. By booking or creating an account, you agree to these terms. If you do not agree, please do not use the site. Who may book. You must be 18 or older, or have a parent or guardian book on your behalf. You must give accurate contact details and keep your account password private. Tell us promptly if you believe someone else has used your account. Your bike. Before we start a repair, you confirm that you own the bike or have the owner's permission to have it repaired. Please remove personal items from the bike before you drop it off. Our repairs. We quote the work before we start and do not go beyond the approved amount without your approval. Our liability for any repair is limited to the fee you paid for that repair. We are not responsible for items left on the bike after collection.

Weak and strong wording

Turn general promises into rules a reader can apply

Weak: You agree to use the site responsibly.

Strong: You may not use the site to send unsolicited messages, scrape pricing, or interfere with other customers' bookings.

A rule names the behaviour you need to stop, so a reader can tell whether it applies to them.

Weak: We are not responsible for anything.

Strong: We are not responsible for delays caused by carriers after we hand over your bike. Our liability for a repair is limited to the fee you paid for it.

Broad wording is hard to read and hard to rely on. A limit should name the situation and the amount it covers, and counsel should confirm the wording.

Weak: We may change these terms at any time.

Strong: We will post changes on this page and update the date at the top. For paid services, we will email account holders [number of days you choose] before a change takes effect.

A reader can see how and when a change reaches them. The bracketed notice period is a decision you make, not a figure to copy.

Weak: Your data is safe with us.

Strong: Our privacy policy explains what we collect and how we use it. These terms do not change that policy.

Terms should point to the privacy policy rather than make promises about data inside a different document.

Format notes

Make the page easy to check and easy to update

Put the effective date at the top

Users and any later dispute both depend on knowing which version applied. Show the effective date above the first section and keep copies of earlier versions in your own files.

Define a term once, then keep using it

Decide whether you call the user 'you' and the business 'we', and define any other term the first time it appears. Switching between customer, user and member makes the scope unclear.

Lead with what readers come to check

People who open a terms page usually want to know how to cancel, what they are allowed to do, and who to contact. Put those sections early, with short paragraphs under each heading.

Mark a draft until counsel has reviewed it

A draft notice keeps an unreviewed page from being mistaken for final terms. Remove it only after the review is complete and the effective date is set.

Share the finished page

Publish the terms where people agree to them

Public link

Publish a public link once the terms are final, then place it in the footer, on sign-up pages and at checkout. A link only on an About page is hard to find at the moment a customer agrees.

Team link

Share a team link with staff who answer customer questions, so everyone quotes the same version and the same effective date.

HTML download

Download the generated HTML file when you need a copy for your records. Put the effective date in the file name so it can be told apart from later versions.

Frequently asked questions

Is there a free terms of service template I can use as is?

This page gives a section order and drafting tips, not final wording for your business. A template can help you start, but the text has to match what your service does, and a lawyer should review it before you publish it.

Can Attain OS Content Creator generate my terms of service?

Attain OS Content Creator builds one self-contained HTML page from the description, documents and details you give it. It does not check terms against any law or make them compliant with anything. Have counsel review the final wording.

What is the difference between terms of service and terms of use?

The names are often used for the same kind of document: the rules for using a website or service. Some businesses use terms of use for a website and terms of service for a paid product. Choose one name and use it the same way in your links and headings.

Do users have to sign the terms?

Many sites show the terms at sign-up or checkout, with a link and a checkbox, and some rely on continued use after a notice. Whether that approach is enough depends on your business and where your users are, so ask counsel to confirm it.

How long should terms of service be?

Long enough to cover the sections your service needs and no longer. A brochure site may need a few sections, while a site with accounts and payments needs more. Short sections with clear headings are easier to read.

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