Creative & Design content templates
Give a visual idea a clear purpose, hierarchy and supporting copy. These guides cover design references and visual formats that Content Creator presents as a single HTML page.
Decks
- Decks
Digital lookbook: a shareable page for one collection
A digital lookbook presents a collection as a short sequence of looks, with enough detail in each caption for a buyer, editor or client to know what to ask next.
Pages
- Pages
Photography portfolio page: a few strong images and a clear way to book
A photography portfolio page should show the kind of work you take, the subjects or clients it suits, and a clear way to ask about booking.
- Pages
Content calendar page: a plan your team and clients can read
A content calendar lists what will be published, where, on which date and who owns each piece, so a team can see gaps and dependencies before they become problems.
References
- References
Exhibition guide: help visitors find, understand and plan a visit
An exhibition guide helps a visitor find the works, understand the main idea of the show and plan the visit, from opening hours to accessibility details.
Visuals
- Visuals
How to make an infographic as a shareable web page
An infographic works when a reader gets one main point and three to five supporting facts within a few seconds.
- Visuals
Brand guide: write the rules people will actually follow
A brand guide tells everyone who makes material for an organization how the brand should look and sound.
- Visuals
Mood board: a shareable page that sets the direction
A mood board shows the feeling a project should have, using a small set of images, colors and words that a reviewer can react to.
- Visuals
Design system overview: a page people can read without a tool
A design system is the shared set of rules, components and examples that keep product screens consistent across a team.
- Visuals
Agency showreel: a page that frames the reel, not the video
An agency showreel is a short film of your best work, and the page around it tells a viewer who you are, what the reel shows and how to start a project.
- Visuals
Concept art gallery: a page for reviewers and clients
A concept art gallery presents early visual ideas for characters, environments or props, so that a director, client or team can respond to specific pieces.
- Visuals
Brand storyboard: a sequence of frames that tells the brand story
A brand storyboard sets out the sequence of moments in a brand story, such as an opening problem, the turn and the result, with one message per frame.
- Visuals
Style scape: one page that sets a visual direction
A style scape collects the colors, materials, shapes and images that define one visual direction, so a team can agree on it before making anything.
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