An agency showreel is a short film of your best work, and the page around it tells a viewer who you are, what the reel shows and how to start a project. The page does that framing: a one-line summary, a few stills from the work, the kinds of client you serve and one clear next step. It does not replace the reel, which needs to be hosted and played on a video service you control.
The generated page does not play video. Put the reel on a video service you control, then link to it from the page with a label that says what the reel shows and how long it runs. Content Creator is not a video editor, so cut the reel in your own tools first.
Your uploads or Unsplash picks fill at most five image slots. Stills from your own finished projects tell a producer more than stock photography, so use them wherever you have the right to show them.
The page needs a single sentence: the kind of agency you are, the clients you serve and the films you make. A producer should be able to forward it to a colleague without changing a word.
The branding step takes two colors. Use the stronger one on the reel link and the call to action, so the next step is the easiest thing to find, and keep the other for headings and captions.
Weak: We make amazing films for brands.
Strong: We edit brand films and short social cut-downs for [client type]. Typical turnaround is [number] weeks.
Amazing is a judgment the visitor makes for themselves. Naming the work and the client type tells them whether to keep reading.
Weak: Watch our reel to see what we do!
Strong: Our reel runs [length] and covers [number] projects for [client types]. The link opens on the video service where it is hosted.
A link that says what the reel contains and how long it runs reaches the right viewer and sets the expectation before they press play.
Weak: Contact us to talk about your project.
Strong: Send a brief with the goal, the deadline, the length you need and a budget range. We reply with questions within [number] working days.
A visitor who knows what to send gets a faster and more useful answer. The page should say what a useful first message contains.
Weak: Award-winning team.
Strong: Credits for each project appear beside its reel entry, with the role we played in [project name].
An award or a claim of quality needs a source. Credits name the work and the people behind it, and a producer can check them.
Send the public link to prospective clients and include it in proposals. Test the reel link from a private browser window before you send the page, so you know it opens for someone outside the team.
Use the WhatsApp share button when a producer asks for the work quickly. Add the project type and the timing you have in mind, so the first reply can be useful.
Share the page with the team through a team link first, so the people who made the reel can check the credits before a client sees them.
A page that invites a visitor to press play and then sends them elsewhere frustrates them. Say the reel is hosted on another service, and link to it plainly.
A reel without credits is hard to trust when a producer wants to know who did which part. Name the role on every project.
Two minutes of cuts with no project names or client types tells a visitor little. Put one line of context beside each project in the reel.
Stock stills in place of your own projects suggest there is little work to show. Use stills from real projects where you have the right to show them.
No. The generated page does not play video, so the reel stays on a video service you control and the page links to it. Keep the stills and the summary on the page, so a visitor has something to read before they press play.
This page does not provide a template, and it does not edit video. Use the outline in this guide to write the summary, the stills, the credits and the next step, then link the reel you cut elsewhere.
Say what you edit and for whom in the opening line, then show the reel with its project context. A clear summary and a reel that matches the work you want are the strongest signals a visitor can see on the page.
Length depends on the purpose. A short cut shows range for a first contact, while a longer piece suits a client who has already shortlisted you. Put the length on the link so the visitor knows what they are opening.
Follow the eight-step wizard: type, assets and description, images, branding, contact and call to action, Atty Suggestions, blueprint, and generate. Atty generates one HTML page in the background. Review it, then publish and share the page link or download the HTML file.
