Acme Corp Brand Style Guide
Brand Overview
Acme Corp is a forward-thinking SaaS company. Our brand personality is confident, approachable, and innovative. This guide ensures every touchpoint reflects our identity consistently.
Logo Usage
Primary logo: Full-color horizontal on white backgrounds. Minimum clear space: 1x the height of the 'A' mark. Do not stretch, recolor, or rotate the logo. Approved variations: stacked logo, icon-only mark, and reversed white logo for dark backgrounds.
Color Palette
Primary Blue: #2B6CB0 (RGB: 43,108,176). Secondary Teal: #319795 (RGB: 49,151,149). Accent Orange: #DD6B20 (RGB: 221,107,32). Neutral Gray: #718096 (RGB: 113,128,150). Use primary blue for headings and buttons, teal for interactive elements, orange sparingly for calls-to-action.
Typography
Headings: Inter Bold, 32px/40px/48px. Body: Inter Regular, 16px/18px. Code blocks: Fira Code, 14px. Web fallback: system fonts. Maintain a 1.5 line-height for readability.
Tone of Voice
We speak clearly and directly, with a touch of optimism. Use active voice. Avoid jargon. In customer-facing copy, be helpful and human. Example: 'You can set up your account in two minutes' instead of 'Account setup is a two-minute process.'
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