Sales & Marketing content templates
Plan the message, proof and next step for a sales or marketing page. Compare landing pages, campaign material and deck outlines before creating a self-contained HTML page in Content Creator.
Decks
- Decks
Sales deck for a product demo: a walkthrough you share by link
A sales deck for a demo walks a buyer through their problem, the product steps that solve it and the next action, one section at a time.
- Decks
Sales pitch: a one-page argument for one buyer
A sales pitch is a short argument that moves one buyer from their current problem to a decision.
- Decks
Media kit: the facts advertisers and press need, dated and sourced
A media kit tells advertisers, partners or the press who your audience is, what you offer and how to reach you.
- Decks
Campaign toolkit: one page with the approved messages, assets and owners
A campaign toolkit is a single reference for one campaign, holding the approved messages, the assets that carry them, who owns each asset, and the dates that matter.
- Decks
Sponsorship deck: show sponsors what they get, with figures you can source
A sponsorship deck is a short pitch that shows a sponsor an event, program or audience, the sponsorship options, and what each option delivers.
Pages
- Pages
Microsite: one goal, a short page map, one next step
A microsite is a small website of a few linked pages, built around one campaign, event, product or project.
- Pages
Affiliate landing page: a clear offer and a disclosed link
An affiliate landing page is the page a visitor reaches before following an affiliate link to someone else's offer.
- Pages
Event invitation: the details a guest needs, and one RSVP step
An event invitation tells a guest what the event is, when and where it happens, and how to reply.
- Pages
Webinar landing page: a registration page for one session
A webinar landing page explains one online session and gives people a way to register for it.
- Pages
Waitlist landing page: say what is coming and collect sign-ups you can keep
A waitlist landing page tells visitors what is coming, what joining gets them, and how you will contact them.
- Pages
Lead magnet: a free resource that earns a name and an email address
A lead magnet is a free resource, such as a checklist, template or short guide, that a visitor receives in exchange for contact details.
- Pages
Testimonial wall: show only the quotes you can prove
A testimonial wall is a page that shows several customer quotes together, usually with a name, a role and a date for each.
- Pages
Price list: state the unit, what is included and the date each price applies
A price list is a document or page that shows what you charge for each product or service, the unit each price applies to, and the terms that go with it.
References
- References
Referral portal: a page that tells partners how to send you introductions
A referral portal is a page that tells partners, customers and clients how to send you introductions, what details to include, and what happens after a referral arrives.
- References
Gift guide: group picks by recipient and say why each one fits
A gift guide is a curated list of product ideas, organized for particular recipients or occasions, with a short reason for each pick.
Reports
- Reports
Whitepaper for business: an argument with sources, shared as a page
A business whitepaper is an in-depth report that defines a problem, examines the evidence and recommends a way to act on it.
- Reports
Competitor comparison: fair criteria, dated sources, no guesswork
A competitor comparison page sets out how your offer and the alternatives differ on criteria a buyer actually uses, such as pricing model, setup effort and data export.
- Reports
Annual impact report: show the results, the method behind them and what did not work
An annual impact report tells supporters what changed for the people or places your work touches during one year, and how you know.
Related templates
- Surveys
Marketing Campaign Feedback
Measure the impact and reception of a campaign.
- Requests
Case Study Submission
Gather success stories from satisfied clients.
- Inquiries
Product Demo Request Form
Learn what a prospect wants to see before your team prepares a focused product walkthrough.
