Put the audience facts above the fold
Advertisers usually look for audience size, location and age range first. Place those facts in the opening section, with the date they were measured.
Sales & MarketingContent Creator
Media kit: the facts advertisers and press need, dated and sourced
A media kit tells advertisers, partners or the press who your audience is, what you offer and how to reach you. Its value comes from verifiable facts, so each audience figure, format and contact needs a source or an owner. This guide covers the sections to plan and the checks to run, and it explains the output: one web page, not a PDF.
What people search
Media kit: 4,400 average monthly searches.Google Ads Keyword Planner · 2026-10-09 · United States
In this Google Trends comparison, media kit interest peaks in the week of April 12, 2026, and is lowest in the weeks of September 27 and October 4, 2026.Google Trends · 2026-10-09 · United States
Format notes
Lay it out so a buyer finds the number they need in seconds
Use one number per line
A single figure with its label and date is easier to check than a sentence that carries three numbers. Keep each figure beside its source note.
Keep each format to one block
List each format once, with its specification and the one thing it does best. A buyer should not have to scroll back to compare two options.
Name a contact for each kind of request
Give one contact for partnerships, one for press and one for technical questions, each with a role. A generic inbox reads as though nobody owns the request.
Section outline
Sections for a media kit a buyer can use in one visit
Who you are
Describe the channel, publication or creator in one paragraph, with the subject areas and the publishing rhythm you actually keep.
80 wordsAudience facts
Give audience size, location, age range and device mix, each with its source and the date measured. Leave out any figure you cannot export from your own dashboard.
120 wordsFormats and placements
List each format with its specification and what it suits, such as a sponsored post or a banner in a newsletter.
150 wordsPast work and partners
Name partners and campaigns only with written permission, and describe what was delivered rather than results you cannot verify.
100 wordsHow to start and what each option includes
Explain the steps to start a campaign and what each option covers. Link to your current rates page instead of printing rates that will change.
110 wordsContacts and usage terms
Name the contact for each request, and state the terms for using your material, such as credit lines and approval steps.
80 words
Total: 640 words
Quality checklist
Check each figure before you send the kit
- Every audience number has a source you can export or show, a date, and a label that says what it measures.
- No figure is rounded in a way that makes it look bigger than its source.
- Each format specification matches the current one you give buyers, and you have confirmed the date.
- Logos and partner names appear only with written permission, and any required credit line is included.
- Photos are yours or licensed for this use, and you have kept a record of the license terms.
- Each contact has agreed to receive requests at that address.
- The audience section reads in one screen on a phone, so a buyer on the move can find the key numbers.
Share the finished page
Send the kit to the people who will buy or write about you
Public link
Use a public link for a kit meant for anyone, including press and prospective advertisers. Anyone with the address can read it, so leave out private contract details.
Team link
Send a team link to the people who approve the numbers and the rates before the public link goes out. Check each figure against its source date first.
Copy link or device share sheet
Paste the link into a reply to an advertiser or a press request, or share it from your phone.
WhatsApp share button
Use the button when a partner asks for the kit in a WhatsApp chat. Confirm the link points to the current version.
HTML download
Send the self-contained HTML file to a buyer who wants a copy for their files. Put the audience measurement date in the file name, so the buyer knows which version they hold.
Frequently asked questions
What is the difference between a media kit and a press kit?
A media kit is usually written for advertisers and partners, and it leads with audience facts, formats and how to buy. A press kit is usually written for journalists, and it leads with news, background and images for a story. Many organizations need both, and one page can hold a separate section for each reader.
Is there a free media kit template?
No file comes with this guide; it offers a section plan and checks instead. Content Creator assembles the kit from the type you choose, your notes, up to five images or Unsplash photos, two brand colors and the contact details. Verify every figure against its source before you publish.
What do good media kit examples show?
Good examples put audience facts first, make the formats easy to compare and name a contact for each kind of request. Study their structure, but do not copy their figures, logos or photos, which belong to the people who made them.
Should a media kit for influencers include follower counts?
Include a count only if you can export it from the platform, and label it with the platform and the date. Add engagement figures only when you can explain how they were calculated, because brands will ask.
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How to build it
Follow the eight-step wizard: type, assets and description, images, branding, contact and call to action, Atty Suggestions, blueprint, and generate. Atty generates one HTML page in the background. Review it, then publish and share the page link or download the HTML file.
