Design or UI request: start from the decision, not the look

A design request should say what decision the design has to support, which screens or assets it touches, and when that decision is needed. Ask for the type of work first, because a copy change and a new checkout flow need very different queues. Name the approver before the work starts, so the first mockup is not the first time anyone with authority sees it.

Words for the respondent

Introduction

Tell us the decision the design needs to support. A short request with a clear decision date helps the design team plan its first look.

Confirmation

Thanks. Your request is saved, and the design team will review it and reply to you directly.

Request type

Pick the closest option. If the work spans two types, choose the one that needs the most design time.

Decision date

The date a decision needs the design, not the date you would like the work finished.

Screens or pages affected

Names or links, one per line. A list is much easier to estimate than a paragraph that says redesign everything.

Field blueprint

Eleven fields that let a designer estimate the work

FieldTypeRequiredWhy you ask it

Requester name

Short textRequired

Gives the designer one person to ask about intent, which saves a round of back and forth in a shared thread.

Team

ProductMarketingSalesSupportOperationsOther
DropdownRequired

Helps the design lead weigh requests from teams with different deadlines.

Request type

New screen or flowChange to an existing screenReview of something already liveCopy or text change onlyIcon, illustration or other asset
Single choiceRequired

Sets the size and kind of work. A copy change should not wait behind a new flow.

What problem should this solve?

Long textRequired

The outcome the design must support, in one or two sentences. Without it, the review turns into a debate about colors.

Who will use it?

For example: returning customers on a phone

Short textRequired

Shapes layout and language. A design for new customers is not a design for account administrators.

Screens or pages affected

Names or links, one per line.

Long textRequired

The scope. Designers estimate from this list, so an unclear list makes every estimate a guess.

Existing design or reference

Paste a link to the file or page. Nothing is uploaded here.

https://

Short textOptional

Shows the current state or a reference you have in mind. Link to the live page when you cannot link to the source file.

Decision date

DateRequired

The date the decision needs the design. It drives the schedule, so use the decision date, not a wish.

Who signs off the design?

Short textRequired

Names the approver before work starts, so the designer does not wait on an approval nobody expected.

Accessibility or brand requirements

Long textOptional

Lists constraints that are not visible in the screen, such as a required contrast level or a brand rule for type.

How will you know it worked?

Long textOptional

What you will check after launch. Name a measure only if your team already tracks it.

At a glance

How long the request takes to fill in

11Fields
8Required fields
6Estimated time (minutes)

Estimate based on question types; actual completion time varies.

Try it

Fill in the request as a requester would

Preview · not a real form
Request type Required

Names or links, one per line.

Paste a link to the file or page. Nothing is uploaded here.

After a response arrives

What the design team does with a request

  1. The creator hears after a scheduled run

    Processing runs hourly in production. The creator is notified after each run, not when someone submits, so a request needed today should also go straight to the design lead.

  2. Read the grid by decision date

    Each request appears in the grid. Read the list by decision date and request type, and move copy-only changes into a short queue that does not wait behind larger work.

  3. Export the queue for planning

    Export the responses as CSV when you plan a sprint or a design review, and keep the planning copy with the team that owns the schedule.

  4. Reply to the requester yourself

    The form does not reply to requesters. Confirm the reviewer and the start date in your own message, so no request waits in silence after it is saved.

Mistakes to avoid

Requests that a designer has to send back

Describing the look instead of the problem

Make it more modern, or make it pop, does not say what the user should be able to do. Ask for the task first, then let the designer propose how it looks.

Marking everything urgent with no decision attached

Urgent gives the design lead nothing to schedule against. Name the decision that waits on the design and the date it is needed.

Asking for a project in one sentence

Redesign the checkout is a project, not a request. Break it into the screens it touches, or send it as a brief for a scoping conversation first.

Leaving out the approver

A finished design that nobody with authority has seen has to be reworked. Name who signs off before the work begins, not after the first mockup.

Frequently asked questions

Is there a design request form template I can download?

What you get here is the field list and its order, not a Word or PDF file. Requesters open the form on the web through a link, and you can export the responses to CSV for planning.

What should a graphic design request include?

Include the request type, the problem to solve, the audience, the assets affected, the decision date, and the approver. For print or social work, add the exact dimensions and where the asset will appear. Link to the source files rather than describing them from memory.

How do I write a design request a designer can estimate?

List the screens or assets by name, state the request type, and say what is fixed, such as the brand colors, the existing components, or the approved copy. A list of three named screens can be estimated. A sentence that asks for everything to be redone cannot.

Can requesters attach their design files to the form?

No. The form has no file upload field. Paste a link to the design file, the live page or the reference, and make sure the people who need to see it have access.

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