Brew & Co. Mobile App Redesign: A UX Case Study
Project Overview
Brew & Co., a local coffee chain, wanted to increase mobile orders and loyalty sign-ups. The existing app had a clunky navigation and slow checkout flow. Our goal was to redesign the ordering experience and boost conversion by 20% in three months.
Research & Discovery
We conducted 12 user interviews and analyzed app analytics. Key pain points: users struggled to find the menu, customize drinks, and complete payment. We created two personas: 'Busy Commuter' and 'Loyal Regular'.
Design & Results
We redesigned the home screen with a prominent 'Order Now' button, simplified the menu hierarchy, and added one-tap reorder. Post-launch, mobile orders increased 25% and loyalty sign-ups grew 18%. The redesign reduced checkout time by 40%.
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