- Each project states a role, a problem and a result, or a clear reason one of them is missing.
- Every image or sample you show may be shared publicly, or it has been anonymized.
- Confidential client work is described in general terms, without private figures or unreleased designs.
- The first screen says who you are and what kind of work you want, without scrolling.
- Project titles and dates match the resume or profile you send alongside the page.
- Links to live work open in a private browser window, and the contact method works.
- The page is readable at phone width.
- You removed drafts, placeholder text and every bracketed note before you published.
Job Hunting & Personal BrandingContent Creator
Portfolio site: choose the projects that make your case
A portfolio site presents your best work, your role on each project and a way to contact you. A single-page version does this well when you have a handful of strong projects to show. The key judgment is selection: a few projects with a clear problem, your decisions and a result beat a long gallery that makes the reader guess what you did.
What people search
Portfolio site: 9,900 average monthly searches.Google Ads Keyword Planner · 2026-10-09 · United States
Interest in portfolio site is highest from January to June 2026 and lowest from August to October 2026.Google Trends · 2026-10-09 · United States
Weak and strong wording
Write each project so a visitor can judge it quickly
Weak: Brand redesign for a local client.
Strong: Redesigned the menu and signage for a neighborhood bakery, and the owner used the new menu for [period].
Name the problem and your part in solving it. If you cannot name the client, describe the type of client instead.
Weak: Passionate designer who loves creating beautiful experiences.
Strong: Designer focused on booking screens for small clinics, with [number] years of product work in scheduling.
Visitors skim. Plain facts about the work you want to do persuade more than a mission statement does.
Weak: Built a website.
Strong: Built the booking page for a [type] studio, then tested it with [number] customers before launch.
Say what you tested and with whom. Process details show how you work and make the result believable.
Weak: See my work below.
Strong: Each project has three lines: the problem, what I did, and what changed.
A consistent pattern lets a reader compare projects quickly, and it shows you can explain your own work.
Section outline
A section outline for a single-page portfolio
Introduction
Your name, the work you do and the kind of project you want next. Two sentences, without a slogan.
60 wordsSelected projects
Three to five projects, most recent first unless an older one is stronger. Each entry gives your role, the problem, your key decisions and the result.
400 wordsApproach
One short paragraph on how you work, with one example of a decision you changed after feedback.
80 wordsExperience and recognition
Only items you can name and explain: roles, publications or awards, each with a year.
60 wordsContact and next step
One way to reach you and one clear action, such as asking for a full case study of a project.
40 words
Total: 640 words
Quality checklist
Check the portfolio the way a hiring manager will read it
Mistakes to avoid
Mistakes that make a portfolio harder to judge
Showing everything
Ten finished projects with no context take longer to read than three well-explained ones. Keep the strongest work on the page and say that more is available on request.
Describing team work as your own
Write the part you played, such as 'I designed the checkout flow and ran two usability sessions', rather than 'we shipped a new checkout'. A reader cannot tell which part was yours unless you say so.
Hiding the outcome
When a result is confidential, say so and describe the nearest change you can share, such as a decision the client adopted. Do not estimate a number you cannot support.
Requiring a download to read the work
A portfolio that asks a visitor to download a file before reading it can lose people who are on a phone. Put the work on the page, or link to a clearly labeled public page.
Share the finished page
Where to put the link
Public link
Use the public link in your application, your email signature and your profile. After you edit the wording, open the link again to confirm it still reads correctly.
Team link
Send a team link to a peer or mentor who can review the project descriptions before employers see them.
WhatsApp share
Use the WhatsApp share button when you are sending the link to someone who already knows you. Add one sentence naming the project you want them to look at first.
HTML download
Download the HTML file to keep a dated copy. Some recipients cannot open a web file, so send the link unless the employer asks for a file.
Frequently asked questions
Is a single page enough for a portfolio?
It is enough when you have a handful of strong projects and do not need long case studies. Once a project needs several screens of explanation, give it its own page and link to it from the portfolio.
Do I need a portfolio website as well as a resume?
Some roles ask for a resume or an application form first. A portfolio is the evidence behind the claims in that resume, so link to it from the resume rather than using one in place of the other.
What makes a portfolio site template useful?
A template helps with spacing and section order, but the judgment is still yours. Choose projects that fit the job you want, write each one in the same three-line pattern, and remove any sample you cannot explain in an interview.
Should I name my clients on the page?
Only when you have permission to name them. Otherwise describe the type of client, such as a regional clinic or a software team, and leave out confidential figures.
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How to build it
Follow the eight-step wizard: type, assets and description, images, branding, contact and call to action, Atty Suggestions, blueprint, and generate. Atty generates one HTML page in the background. Review it, then publish and share the page link or download the HTML file.
