Post-event survey: ask about the experience while it is still fresh

A post-event survey asks attendees to rate the parts of the event you can change, such as the venue, the schedule, the sessions and check-in, and it leaves room for one specific comment. Send it within a day or two of the event ending, so the answers describe the sessions rather than the summary people remember later. Report each score with the number of people who answered it, because a result from a small group can change with a single reply.

Question bank

Questions that separate the parts of the event

Overall, how would you rate this event?

Very poor / Poor / Fair / Good / Very good

The headline measure. Ask it first, so attendees give their summary before they focus on details.

How useful were the sessions you attended?

Not useful / Somewhat useful / Useful / Very useful / I did not attend any sessions

Separates the content from the logistics, such as the venue or the food.

How easy were check-in and finding your way around?

Very difficult / Difficult / Neither difficult nor easy / Easy / Very easy / Not applicable

Tests the logistics on their own. Keep Not applicable for people who joined online and never reached the desk.

What is one thing we should change first?

Optional open response

One focused prompt is easier to act on than a list of every complaint.

Would you attend a similar event next year?

Definitely not / Probably not / Not sure / Probably / Definitely

A signal of future interest, not a forecast of how many people will come.

What topics should the next event cover?

Optional open response

Gives the program team ideas in the attendee's own words, to group after the event.

Field blueprint

A short survey built from that question bank

FieldTypeRequiredWhy you ask it

Overall rating

Very poorPoorFairGoodVery good
Single choiceRequired

The headline measure, asked first.

Session usefulness

Not usefulSomewhat usefulUsefulVery usefulI did not attend any sessions
Single choiceOptional

Separates session content from the other parts of the day.

Check-in and wayfinding

Very difficultDifficultNeither difficult nor easyEasyVery easyNot applicable
Single choiceOptional

Rates the logistics on their own, so a venue problem is not blamed on the program.

Session you found most useful

Short textOptional

Names one session, so the program team can see which topics landed.

Would you attend a similar event next year?

Definitely notProbably notNot sureProbablyDefinitely
Single choiceOptional

A signal for planning, not a headcount.

What should we change first?

For example, start the afternoon session on time

Long textOptional

One change is more useful than a list of changes.

Topics for next time

Long textOptional

Ideas for the program team, in the attendee's own words.

Your role at the event

AttendeeSpeakerSponsor or exhibitorVolunteerOther
Single choiceOptional

Lets you read speaker feedback separately from attendee feedback.

Email for a reply (optional)

Leave blank if you do not want a reply.

EmailOptional

Only for people who want a response. If you collect it, the survey identifies that person.

Try it

Preview the survey on a phone

Preview · not a real form
Overall rating Required
Session usefulness
Check-in and wayfinding
Would you attend a similar event next year?
Your role at the event

Leave blank if you do not want a reply.

At a glance

How long the survey takes to finish

9Fields
1Required fields
4Estimated time (minutes)

Estimate based on question types; actual completion time varies.

Read the results

Read the results before you act on them

  1. Show the response count beside each score

    Report how many people answered each question, not only an average. A score from a handful of responses can move a lot with one more reply.

  2. Read ratings alongside comments

    If the overall rating is good but check-in is poor, read the check-in comments first. They can name the desk, the wait or the signage, which points to the fix.

  3. Separate speakers from attendees

    Check the role field before you credit or blame a session. A speaker rating their own talk measures something different from an attendee rating the same talk.

  4. Turn one finding into a changed plan

    Pick one change, name the person who owns it, and repeat the same question in the next survey to see whether the score moved.

Mistakes to avoid

Four wording and timing mistakes

Sending it weeks later

Memory of individual sessions fades over time. A late survey mostly measures how the event felt overall, not what happened in each room.

Asking two things in one rating

Was the venue comfortable and easy to reach? cannot tell you which part to fix. Ask about one thing per question and keep only the dimensions you can change.

Rating things attendees never used

Offer a Not applicable option for check-in, because people who joined online never went to the desk. Without it, the average reflects guesses.

Calling the survey anonymous by default

The email field identifies a person. If you keep it, say that replies are linked to a contact, and do not describe the survey as anonymous.

Frequently asked questions

What are good post-event survey questions?

Ask for one overall rating, one or two ratings for parts you can change, a question about the next event, and one open comment. The question bank above is one complete set; keep the wording fixed if you plan to compare events.

Is there a free event survey template?

The question bank gives you the wording to copy into any survey tool. Attain OS can build the survey in the app and share it by a link, but it does not produce a downloadable template file.

Should a post-event survey be anonymous?

Only call it anonymous if you collect no name, email or other identifying detail. If attendees want a reply, the survey has to ask for contact details, and that is a different promise to make.

How long should a post-event survey take to finish?

Keep it short enough that an attendee can finish it in the time the stats above estimate. Drop any question whose answer you would not act on.

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How to build it

  1. Choose a category and a form type in the wizard. Answer three Atty Suggestions questions, then give the form a title. Atty builds the fields in the background. Edit the fields and ask Atty to refine them, then publish and share the /f/ link.

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