Overall, how would you rate this event?
The headline measure. Ask it first, so attendees give their summary before they focus on details.
A post-event survey asks attendees to rate the parts of the event you can change, such as the venue, the schedule, the sessions and check-in, and it leaves room for one specific comment. Send it within a day or two of the event ending, so the answers describe the sessions rather than the summary people remember later. Report each score with the number of people who answered it, because a result from a small group can change with a single reply.
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The headline measure. Ask it first, so attendees give their summary before they focus on details.
Separates the content from the logistics, such as the venue or the food.
Tests the logistics on their own. Keep Not applicable for people who joined online and never reached the desk.
One focused prompt is easier to act on than a list of every complaint.
A signal of future interest, not a forecast of how many people will come.
Gives the program team ideas in the attendee's own words, to group after the event.
| Field | Type | Required | Why you ask it |
|---|---|---|---|
Overall ratingVery poorPoorFairGoodVery good | Single choice | Required | The headline measure, asked first. |
Session usefulnessNot usefulSomewhat usefulUsefulVery usefulI did not attend any sessions | Single choice | Optional | Separates session content from the other parts of the day. |
Check-in and wayfindingVery difficultDifficultNeither difficult nor easyEasyVery easyNot applicable | Single choice | Optional | Rates the logistics on their own, so a venue problem is not blamed on the program. |
Session you found most useful | Short text | Optional | Names one session, so the program team can see which topics landed. |
Would you attend a similar event next year?Definitely notProbably notNot sureProbablyDefinitely | Single choice | Optional | A signal for planning, not a headcount. |
What should we change first?For example, start the afternoon session on time | Long text | Optional | One change is more useful than a list of changes. |
Topics for next time | Long text | Optional | Ideas for the program team, in the attendee's own words. |
Your role at the eventAttendeeSpeakerSponsor or exhibitorVolunteerOther | Single choice | Optional | Lets you read speaker feedback separately from attendee feedback. |
Email for a reply (optional)Leave blank if you do not want a reply. | Optional | Only for people who want a response. If you collect it, the survey identifies that person. |
Estimate based on question types; actual completion time varies.
Report how many people answered each question, not only an average. A score from a handful of responses can move a lot with one more reply.
If the overall rating is good but check-in is poor, read the check-in comments first. They can name the desk, the wait or the signage, which points to the fix.
Check the role field before you credit or blame a session. A speaker rating their own talk measures something different from an attendee rating the same talk.
Pick one change, name the person who owns it, and repeat the same question in the next survey to see whether the score moved.
Memory of individual sessions fades over time. A late survey mostly measures how the event felt overall, not what happened in each room.
Was the venue comfortable and easy to reach? cannot tell you which part to fix. Ask about one thing per question and keep only the dimensions you can change.
Offer a Not applicable option for check-in, because people who joined online never went to the desk. Without it, the average reflects guesses.
The email field identifies a person. If you keep it, say that replies are linked to a contact, and do not describe the survey as anonymous.
Ask for one overall rating, one or two ratings for parts you can change, a question about the next event, and one open comment. The question bank above is one complete set; keep the wording fixed if you plan to compare events.
The question bank gives you the wording to copy into any survey tool. Attain OS can build the survey in the app and share it by a link, but it does not produce a downloadable template file.
Only call it anonymous if you collect no name, email or other identifying detail. If attendees want a reply, the survey has to ask for contact details, and that is a different promise to make.
Keep it short enough that an attendee can finish it in the time the stats above estimate. Drop any question whose answer you would not act on.
Choose a category and a form type in the wizard. Answer three Atty Suggestions questions, then give the form a title. Atty builds the fields in the background. Edit the fields and ask Atty to refine them, then publish and share the /f/ link.